The Cool New Kitchen Brand Everyone's Talking About
Attention kitchen lovers: There's a cool, new kitchen brand in town.
With gorgeous,modern kitchen islands, chic kitchen handles, snazzybrass taps, clever kitchen storage including built-in wine storage options, super cool virtual reality technology to help pick the right kitchen, plus a seriously strong surface game, new kitchen shop Life is kind of a big deal.
Based in Waterloo, London, the Life showroomcombines stunning kitchen design with virtual-reality technology that allows customers to live and breathe their new kitchen, at the press of a button.
Don't believe us? We headed down and tried it for ourselves; we put on our headsets and were transported to a magical kitchen land, where we fumbled around opening virtual drawers and cabinets, and inspecting our dream kitchens inside and out.
But it's not all virtual – the kitchens are there in the flesh too, letting you run your fingers over the smooth marble worktops and shiny brass knobs.
In a nutshell? This is definitely one to add to your kitchen showrooms hit-list.
Life's concept is around‘kitchens for living’ – kitchens that are thoughtfully built around the individual and how they live their life on a daily basis.
The showroom brings together a series of modern kitchen looks to start the decision-making process. The rest is up to the customer – though there are of course a fewspecialist kitchen designers to hold your hand through the process and help with mixing and matching doors, handles, work surfaces and appliances to create a beautiful bespoke scheme.
Fabulous knobs aside, one of the most stand-out featureof the new showroom is Life’s innovative 360 degree 4D virtual-reality theatre, which gives customers the chance to not only visualise their new kitchen, but fully immerse themselves in their chosen design.
The headset is available to everyone who visits the showroom, letting every Life customer to walk around their brand-new kitchen and analyse the all-important finishing touches before committing to their kitchen.
So instead ofbeing coerced into choosing an off-the-shelf kitchen design, you can create a bespoke kitchen on the spot and have it brought to life right in front of your eyes through the virtual-reality headset.
Be The First To Know
The Livingetc newsletter is your shortcut to the now and the next in home design. Subscribe today to receive a stunning free 200-page book of the best homes from around the world.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
-
The 12 Best Table Lamps for Reading —I'm a Certified Bookworm (and Shopping Expert)
When it comes to table lamps for reading, I don't mess around. If you're the same, this edit is for YOU (and your books, or course — and good recommendations?)
By Brigid Kennedy Published
-
"It's Scandi Meets Californian-Cool" — The New Anthro Collab With Katie Hodges Hits Just the Right Style Note
The LA-based interior designer merges coastal cool with Scandinavian simplicity for a delightfully lived-in collection of elevated home furnishings
By Julia Demer Published
-
The simple way to a more sustainable and stylish life with Fisher & Paykel
This incredible new tech saves time, energy and has become the washing machine you need to know about
By Sponsored Published
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcore
House of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
By Jacky Parker Published
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trends
Tap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
By Jacky Parker Published
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effective
Renovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
By Jacky Parker Published
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and print
This decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
By Jacky Parker Published
-
Out & Out's new furniture collection is full of stylish storage solutions
This stylish storage will have your home organised in a jiffy - whatever its size
By Jacky Parker Published
-
Explore Sandra Bullock’s former coastal chic home in Georgia
Sandra Bullock has just sold her beautiful island beach house, giving us a glimpse at her coastal-inspired interior style.
By Lotte Brouwer Published
-
On your marks: new H&M furniture, lighting and homeware for SS21 about to drop
The new H&M furniture, lighting and homeware collections drop on 4 Feb, so earmark your favourite pieces now
By Jacky Parker Published