Hello! And welcome to Livingetc, a site dedicated to the now and the next in home decor and design. We pride ourselves on reporting on trends as they happen, with access to the world's best experts. Livingetc is full of inspirational ideas, style-forward homes and news about the latest launches in interiors, travel and lifestyle.
Who we are
Livingetc is for the style-minded. We're for anyone who wants ideas for decorating their own home, who doesn’t have time to sift through every cushion or curtain and comes to us to make an edit for them. We know how important it is to have a nice home life, and being in a space you love can improve your mental health no end. So we are bringing you ideas big and small, for improvements that can make a vast difference, all of which will hopefully have you thinking about your home in a different way.
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We cover style updates, tours of beautiful houses and news on the latest launches, as well as inspiration for chic getaways, hosting ideas and product reviews. Kitchens, bathrooms, color trends and interiors news are all daily fixtures here. You'll find us getting as excited about a pantry as we do a living room, while the smart home is important too. How to style a living room TV, the best smart bulbs (and why you might want one) and everything you need to know to create an automated home.
We place a particular emphasis on both design classics and quick new season buys, affordable updates that we think might become the classics of the future.
Livingetc was first published in 1998, born out of a reaction to how more people were becoming interested in design. How style was being democratized, and everyone wanted a beautiful space.
Our mission statement is to report on the now and next in home design and style. Breaking trends, making trends, and offering so much expert insight you have all the decor knowledge you could need.
Livingetc is brought to you by Future Publishing, which also publishes Homes & Gardens, Ideal Home, Real Homes, 25 Beautiful Homes and many other popular titles.
Meet the team
Of course, we've assembled a crack team of experts in their fields to deliver all this stunning inspiration to you, and we'd love to introduce them...
As the Global Brand Director of Livingetc and Homes & Gardens, Sarah oversees everything to do with these two iconic design brands. She also oversees Country Homes & Interiors and Period Living, making her an expert in design styles ranging from the cutting edge and contemporary to the heritage, crafted and rustic. She is a journalist of over 15 years experience, and having worked on Livingetc longer than anyone on the team, she has seen trends come and go, reporting on them as - and often before - they happen.
Livingetc's editor Pip Rich (formerly Pip McCormac) has been a magazine and newspaper journalist for nearly 20 years, working on titles like Sunday Times Style, Red, ELLE Decoration and Grazia. He is also an author, having written both recipe and design books. His latest book, A New Leaf, was published in December 2021 and features a host of international homes belonging to architects, all of which are also filled with plants. Pip oversees this website as brand editor along with his team of writers and editors - he also looks after the print edition, which is well worth subscribing to for a monthly dose of seriously brilliant style delivered to your door.
From working on a number of home, design and property publications and websites over the past 10 years, including Grand Designs, ICON, Homebuilding & Renovating and a specialist kitchen and bathroom magazine, Hugh has developed a passion for modern architecture, impactful interiors and green homes.
Whether moonlighting as an interior decorator for private clients or renovating the Victorian terrace in Essex where he lives (DIYing as much of the work as possible), you’ll find that while Hugh has an overarching fondness for luxurious minimalism, abstract shapes and all things beige. He’s just finished a kitchen renovation and has eyes set on a bathroom makeover for 2022.
Ellen is deputy editor of Livingetc magazine. She cut her teeth working for sister publication Real Homes, starting as features editor before becoming deputy editor. There, she enjoyed taking a peek inside beautiful homes and discovered a love for design and architecture that eventually led her here. She has also written for other titles including Homes & Gardens and Gardeningetc. While she gets ready to buy a house of her own, she takes inspiration from the works of some of her favourite architects and tastemakers. She has a particular passion for green design and enjoys shopping small, local and second-hand where she can.
Aditi Sharma Maheshwari is a journalist with over 10 years of experience. She's held staff positions at some of the leading publications in India such as The Times of India, ELLE Decoration and Houzz, and her last stint was as the Digital Editor at Architectural Digest. She has also contributed to other design magazines such as Architectural Digest US, House Beautiful, Stir World, and Beautiful Homes among others. She loves design, art and all things in-between.
Oonagh is a content editor at Livingetc.com. Previously, she worked on a London property title, producing long-read interiors features, style pages and conducting interviews with a range of famous faces from the UK interiors scene, from Kit Kemp to Robert Kime. In doing so, she has developed a keen interest in London's historical architecture and the city's distinct tastemakers paving the way in the world of interiors.
Lilith is the News Editor at Livingetc. Writing for our digital platform, she's the go-to person for all the latest micro-trends, interior hacks, and color inspiration you need in your home. She holds an MA in Magazine Journalism from City, University of London, with previous experience at the Saturday Times Magazine, Evening Standard, DJ Mag, and The Simple Things Magazine. At weekends you'll find her renovating a tiny one-up, one-down annex next to her Dad's holiday cottage in the Derbyshire dales where she applies all the latest design ideas she's picked up through the week.
Brigid Kennedy is a style editor at Livingetc.com, where she is responsible for obsessively combing the internet for the best and most stylish deals on home decor and more. She was previously a story editor at TheWeek.com, where she covered both U.S. politics and culture. She describes her design style as colorful and clean, and in her free time enjoys reading, watching movies, and curating impossibly niche playlists on Spotify. She lives in New York.
About our reviews
It is really important to us that we give you the best information about any purchases you make. This is why we aim to test as many products as we can in person. Our reviews are written by both in-house experts and freelance reviewers. We ask that they test everything for at least two weeks, though often they do for much longer.
We do not take payment for our reviews, though, on occasion, the reviewer is allowed to keep the product they have tested. This gives us a chance to add to the review months – or years – later, meaning we don't just look at how it performs out of the box but after a bit of use, too.
Everything we test is tested in the home – as intended. We like to provide as much information as we can about the reviewer's home set-up so you can decide whether the product will suit your lifestyle. Some of our tests are a little bit more scientific, but on the whole, we are putting products through the paces of daily life to answer the all-important question: 'Is this worth my money?'
If you are a brand and would like your products reviewed, get in touch with Caroline Preece at
About our buying guides
Most of our buying guides are created off the back of the many product reviews we do. We aim to have first-hand experience with every product we feature, but where this is not possible, we use our wider network (family and friends) plus third party reviews on retailer sites to gather the most relevant information about that product.
Some products are not suited to standalone reviews, so in these cases, we will do a mini-review within the buying guide. Many of our decor guides and shopping round ups are created having harnessed our years of design experience, which gives us an understanding of how a product will look and feel in your home.
About our product badges
If we have reviewed something in person and really love it, we will let you know with the Livingetc 'tried. loved' badge. You can see these in our reviews and also on the corresponding items where they feature in buying guides. We award these when a product gets 5 stars from our testers.
Brands cannot pay to be granted these badges, but we do offer them the chance to buy the badge to use on their own marketing material. This is always offered after the review has been written and our writers will not be influenced or paid for a good rating.
Affiliate & Advertising disclosure
We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs, so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites, for which we can receive compensation if you click on those links or make purchases through them. From time to time, we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case, the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.
Preferred Partner
When you see a label saying "Preferred Partner", that means a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend.
Livingetc will only write content featuring 'Preferred Partners' when we feel it's aligned with our mission to create the best content for our audience. The text is written by a Livingetc journalist, or one under the direction of a Livingetc senior editor, and posted to Livingetc. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organization.
Contact
Contact the editorial team with feedback, suggestions and with PR enquiries
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Advertising and licensing enquiries
For advertising and commercial enquiries, please contact Carly Activille, on [email protected]
For information on using our logos, quotes and review content, click here or email [email protected].
Find us in the real world
Future PLC, 135 W41st St, New York, NY 10036
Telephone: +1 212 378 0448
Future PLC 121-141 Westbourne Terrace, London, W2 6JR
Telephone: +44 (0)20 7042 4000
Our reviews are independent and free from commercial considerations. We never take payment for reviews. We always return products on request or at the end of our agreed loan period.
Livingetc is are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.
Livingetc is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact us by calling 01225 442244 or writing to us at Future Publishing, Quay House, The Ambury, Bath, BA1 1UA, UK. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.
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